MAGOTAN to be up another Camry

 MAGOTAN to be another Camry you?
Introduction: Jiezi MAGOTAN
Chairman Mao poetry Yiqin E. Loushanguan Cloud:
...
Xiongguan walk as the iron < br> The more strides we are crossing

hills sea
dying sun blood
Magotan, the word used by FAW-Volkswagen PASSAT B6 in the body. The name is reminiscent of the Hammer and beyond, as well as take-off and up.
a joint venture with other models like the Volkswagen, PASSAT B6 abandoned PASSAT B5 PASSAT used on the English name, and changed MAG0TAN, entered the Chinese name is ; word car order. and the Japanese cars in different ways in different naming naming of mass system, do not know is good or bad. We see the new CORROLA or call CORROLA, or a new CAMRY CAMRY, and the general public but for the same series Product stove. Of course, this name has its market attempt, at least one point is will the production of the Shanghai Volkswagen Passat PASSAT thrown in the 20th century, and his own stay in the 21st century.
aside the same door, but scores aside, the real opponent is MAGOTAN should be B-class car market in today's sales champion - Camry!
price (thousand) Engine Maximum Power (KW) transmission structure wheelbase Camry environmental
240G 22.98 2.4LVVTi 123 5 speed Automatic 2775 Euro III
Magotan 1.8T Comfort tiptronic 22.98 1.8LTurbo 118 6 speed Automatic 2703 Euro III
technology comparison
Volkswagen PQ46 in platform developed by leading MAGOTAN considerable technical content, but is puzzling that MAGOTAN PASSAT B5 wheelbase shorter than 94mm, shorter than the Camry 66mm. to the Chinese people's aesthetic and market demands, It seems incomprehensible, but it has also brought better be strong and flexible. In addition, B5 will be on MAGOTAN multi-link front suspension changed to McPherson. in suspension technology should, with the Camry is not much difference.
public mature supercharged engine technology to 1.8T the engine power to the 66KW / L, while the Camry's engine can only barely do 2.4LVVTi 51KW / L. Although the Camry than the maximum power Magotan large 5KW, but the 1.8T of the pressure ratio is adjusted through the ECU, so that the maximum power up to 200KW or more. Thus, from the engine in terms of technical content, should be superior MAGOTAN.
MAGOTAN 6-speed automated manual gearbox has long been used in the public not the first time among the models, this transmission model in the domestic application of the first Shanghai Volkswagen the POLO, the placement of in-transit was also optional. MAGOTAN with the cancellation of its low section of the automated manual gearbox models 2.0 Applications should be said to be a wise move, so as to maintain a full line of high-performance MAGOTAN style. The Camry 5-speed gearbox was not too bright, I have always wondered why that configuration from the technology and much better than the Camry Reiz Toyota Camry sales, but the answer is probably also from the Chinese people's aesthetic on the go.
exterior and interior appearance MAGOTAN
contrast can be said to basically get rid of the old VW rigid style. matchbox style from Santana to the sky PASSAT B5 type roof, to the U-MAGOTAN front face, the public seems to be going out of the past, but too practical is the shape of plate positioning. But for the general public in terms of the old fans, new styling MAGOTAN still acceptable certain period of time.
but we can not say that the new style of LED taillights as used in Switzerland, but MAGOTAN more thorough than the Camry's away from the traditional understanding of automotive taillights. in the day when normal driving white LED display is the brake or tail light will turn bright red at night, this feature is no doubt improve the safety of MAGOTAN also keep them coming back. And the end of the Camry is more full than MAGOTAN that seems to be at least size seems larger, but this is actually an illusion, in fact, the width of the two is 1820mm.
Camry the most successful lies in the design of car interiors. the bells and whistles of the instrument panel capture at first glance would certainly like the gorgeous women and consumers. However, the instrument panel MAGOTAN giving a more stable and implicit murderous impression. from the legibility and safety point of view, I prefer the design of the instrument panel MAGOTAN, but I can not deny the success of the Camry in part from This pretty dashboard. Camry four-spoke steering wheel has Liangpie satin trim middle, but it is the traditional MAGOTAN 3-spoke steering wheel, black plastic reveals a rigorous taste, but it will be bright silver the summer heat of the sun reflected into the eye.
MAGOTAN can create a miracle Camry Why?
in terms of brand appeal or from the marketing capabilities, we can not ignore the capacity of FAW-Volkswagen . At first, Guangzhou Toyota Yuan Zhongrong mouth when the rhetoric there are many who do not believe that a Camry have so much energy, but the feedback from the market but the market had confirmed his predictions. specifically because of what I think it is from mainland China to start the car to the analysis of consumer psychology. But now there is little MAGOTAN rhetoric thrown into the automobile market, but its lethality can not be ignored.
fact, many people are waiting MAGOTAN talking, including the Volkswagen dealer also competitors. PASSAT achievements also placed there. a vehicle designed for 70's of last century called the Santana car also occasionally occupy the top three times China's car list , who dare to ignore the Magotan? In fact even a year later we find that China has become the new Chevrolet MAGOTAN overlord, many people will only as a mid-size car in the How do mid-size car market will change?
Passat: The most frustrating people who look forward to MAGOTAN Passat is undoubtedly a. Everyone would like to see new people to laugh, cry no one who loves the sight of the old Passat may be reflection of the mood. However, in this this, the Passat is only to take cost-effective to This can blame? wore the hat of Japanese cars, but not the new Camry, nor the performance of German cars.
Camry: Remember the Japanese car has always been competitive strategy? exchange of quick, configuration, low prices and marketing patterns and more. The next step depends on the extent to which Tang to the position against the Camry, Toyota never a lack of promotions.
Mondeo: In a round of price wars in the whole system fall into the 20 million Mondeo (Ultimate 2.5V6 sold only 198,000), only to wait for a new type of production. But the elan of the relative MAGOTAN appearance, Mondeo or will attract some people like the traditional style Loved.
Mazda 6: a little bit of the shadow of being marginalized horses winding 6, 6 horses had fame, or return to their original positions on the bar! personality, taste, speed of the Mazda brand identity in the ZOOM, ZOOM's gradually to the slogan of slipped away. I remember when 5-speed automated manual gearbox was a gold standard, now 6-speed manual in the coupe did not provoke the Chinese sport driving enthusiasts nerves. not a bad car, not brand well, just one that makes the car more movement of the times yet to come.
Conclusion: the mainstream car market in China must follow the mainstream of China's auto consumer psychology. This is what the mainstream, targeting sales success is what the car! this Mainstream is not too personal, not too movement, not too cost-effective, not too fast, not too big, not too expensive, not too ostentatious. but there must be a face (on business), there is room (for passengers), a style ( of officials), value (second-hand hedge rate). met all the requirements of these so-called doctrine will surely succeed in China. No doubt, both Volkswagen and Toyota will take the moderate path is a master, mid-size city setting sun